Bootstrapped Business

Video from Microconf 2013: Building The Perfect Bootstrapped Business by Jason Cohen

Advice for Self-funded business:

  • Target recurring revenues.. Annual Plans… Experiment with pricing
  • Market…B2B… 150-200 customers.. avoid virality, seasonal etc.
  • What do to if the business starts growing… good advice at the end of the talk.

Perseverance is the Essence of Entrepreneurship

don’t get tricked into thinking there’s a secret shortcut. Just like a baby grows at its own pace no matter how much support it gets, the same is true for your business.

The question is: are you willing to be in it for the long-haul?

If you are, welcome to the camp of entrepreneurship.

Article: The Truth Nobody’s Telling You About Entrepreneurship

Buyer Persona

Why is it required?

You don’t want just any traffic to your site, you want the right traffic. You want the people who are
most likely to become leads, and, ultimately, happy customers.

What does it look like?

  • Background
  • Demographics
  • Goals
  • Challenges
  • How we help
  • Common objections
  • Real Quotes

How to create them?

  • Research, Identify-trends in responses of your existing/potential customers.

Reference : HubSpot