Video from Microconf 2013: Building The Perfect Bootstrapped Business by Jason Cohen
Advice for Self-funded business:
- Target recurring revenues.. Annual Plans… Experiment with pricing
- Market…B2B… 150-200 customers.. avoid virality, seasonal etc.
- What do to if the business starts growing… good advice at the end of the talk.
Go after forums, influencers, LinkedIn groups, Pinterest, content marketing and guest blogging. I mean, experiment with everything.
with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
don’t get tricked into thinking there’s a secret shortcut. Just like a baby grows at its own pace no matter how much support it gets, the same is true for your business.
The question is: are you willing to be in it for the long-haul?
If you are, welcome to the camp of entrepreneurship.
Article: The Truth Nobody’s Telling You About Entrepreneurship
By simply putting your business information on Google My Business (for free), you can significantly enhance your ability to be found. It works for multiple locations as well.
For more information, visit – How Google uses business information
Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions.
Reference : The Inbound Methodology